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Our Story


Brodie Peteran

Brodie Peteran is a Toronto-born designer and entrepreneur who is passionate about the environment, circular design and bold colour palettes. Sustainability is central to her life and her work, so it was an easy decision to have everything she creates tie back to our earth. Her motto is simple: “Make people feel as good about the clothing as they do in them.”

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The Vision

Our brand story started in August 2020 as a response to the massive amounts of single-use waste that was a result of the COVID-19 pandemic. It seemed that our beautiful beaches, parks, and sidewalks were littered with single-use masks and gloves, and we knew there had to be a solution. We set out on a mission to make masks that were good for the planet, and that people actually wanted to wear!

Fast forward a few months, and we have just released our first every clothing collection - Luxe Linen! When designing this collection, we knew it had to be something special. We wanted to leave a lasting positive impact on the planet, which is why we decided to use exclusively deadstock linen! By upcycling fabrics and giving them a second life, we are helping divert them from ending up in landfills!

Effortlessly chic and good for the planet? Yes please!

Our Values

1. Sustainability

Sustainability is one of our core values, and we are constantly striving to improve our internal practices, packaging, and designs to be less harmful to the environment and the people involved in our processes. We are committed to making every business decision here at Gotcha Covered with sustainability in mind. To us, sustainability isn’t just a trending word, it’s a wholesome approach to a more mindful and minimal lifestyle. Read more about our Sustainability Promise here.

2. Integrity

Integrity to us means that we hold our partners and suppliers to the highest standards in terms of how they treat their employees and the environment. It is important to us that they share our values and are actively trying to reduce their impact on the environment while also making the highest quality items using ethical practices. We have strong beliefs about how the world should operate, and we take the integrity of our decisions, designs, and business decisions very seriously.


3. Innovation

Gotcha Covered was born out of innovation, and we are constantly thinking of ways to improve our products to better meet your needs! Whether it’s tweaking our fits a tiny bit, adding new designs, or coming up with brand new products, we always have you in mind - and that won’t ever change! If you have any ideas, or things you’d love to see from us in the future, drop us a message, we’re always open to hearing your thoughts!

4. Community

Community and the environment are central to everything we do here at Gotcha Covered. In a time when so many people are struggling, and the Earth is nearly at it’s breaking point, we feel that it is so important to use our platform to do some good! We are proud to say that 2% percent of all proceeds are donated to eco efforts. Our 2021 donations have gone to Plastic Oceans Canada, which has helped clean up plastic pollution along 10km of Canadian shoreline! Follow us @gotcha__covered to keep up to date with our charity initiatives! Every purchase makes a difference, and we are so grateful for your support!