Sustainability

Thoughtful Design

Working sustainability into our entire design process, from start to finish, was non-negotiable for us! We think it’s cool and kind to consider how every decision impacts the environment - everything from fabric choices, printing processes, water & energy consumption, and carbon emissions - it all plays a part. As a proudly sustainable brand, we are committed to designing high quality, thoughtfully made items which will last for years to come, in terms of both style and durability. Let us grow with you!

Ethical Production

All of our items are handmade to order just for you in our Toronto studio! By keeping production local, we can ensure that nothing will ever be sent out which doesn’t meet our (almost too high) quality standards! We chose to operate on a made-to-order basis because we wanted to avoid having excess stock which often ends up in landfills. Our goal was to promote thoughtful consumption, so by having everything made to order, we encourage you to only purchase items that you truly need. We take our time, and make the highest quality handmade items that will be with you for years to come. We promise to never outsource production to large factories unless they meet our strict sustainability and ethical standards, and have certifications to prove it.

Zero Waste Efforts

We are so excited to say that we are *on our way* to a zero waste production model! We have recently partnered with a small Montreal- based who can turn our scrap fabrics into beautiful handmade paper - how amazing is that?! Although we always try to utilize as much of the fabric as possible, there always seems to be a tiny bit of waste, and we think is the perfect solution!

Recyclable Packaging 

Packaging is an important part of sustainability that can often be overlooked. For us, it was obvious that we had to use eco-friendly packaging! We are so excited to say that all of our envelopes and thank you cards are made from 100% recycled material, with at least 50% Post Consumer Content. We are also proudly plastic-free, and promise to keep it that way forever!

Eco-Friendly Dyes

We work with a digital fabric printing company based in the US to create all of our gorgeous, custom-printed fabrics! This supplier uses eco-friendly, water-based inks that meet the Oeko-Tex requirements - meaning they’re absolutely free of restricted and toxic chemicals, and are perfectly safe for your skin! All of our fabrics are printed to order, so there is zero waste from unsold stock. It was so important for us to find a printing company who shared our values, so you can rest assured knowing that every fabric was made in the most environmentally-friendly way possible!

Organic & Deadstock Fabrics

As of 2021, we are proud to say that all of our new custom-printed fabrics are printed on 100% GOTS certified organic cotton. This was an important switch for us to make, seeing as organic cotton uses far less water, chemicals, and energy to produce than regular cotton. It’s a no-brainer when it comes to the environment! For the fabrics which are not listed as organic, they are either recycled or deadstock fabrics. We knew we couldn’t really call ourselves a sustainable brand if we were using fabrics that had a deeply negative impact on the environment and our workers.